Chapters Indigo is one of the largest retailers of books, toys, and gifts in Canada, the history of Indigo is rich, which dates back to a couple of decades. Brothers Jack and Carl Cole established their first store by the name of Coles in 1940 in Toronto. After merging with SmithBooks in 1995, Chapters Inc was born. Later in 2001 Chapters and Indigo got merged to form Indigo Books and Music Inc., the largest retail bookstore in Canada, and developed their online store chapters.indigo.ca. Having won several nominations and awards, Indigo is awarded Top 100 Employers of Canada in 2006 by Maclean's magazine and is named as one of the Hot 100 websites in 2008 by Internet Retailer Magazine.
Offering over 15 million products from categories of books, gifts, kids, wellness, home, fashion, electronics, and much more, the company operates over 85 store locations within Canada, along with a fully operational online store. Indigo is considered as the ultimate love for Bookaholic. Though the history of Indigo can be tracked down to 1940, it opened its first retail store named Indigo Books Music & More in Burlington, Ontario. In 2000 Indigo expanded its network to 14 new locations in Canada and opened its online store with the name Indigo.ca.
Chapters-Indigo offers books for teens, kids, and e-books too. It also has a very cute variety of kid's toys, electronics, fashion accessories, and gift items. It has recently been ranked Top Retail Employer Brand in the Randstad Award. It has also been ranked as Canadas Top Ten Most Trusted Brands in the Gustavson Brand Trust Index. With its Plum Rewards program to offer loyalty points, Indigo offers a 10% discount to its newsletter subscribers, which is applicable on orders above $50. The company also features clearance and deals sections, where you can find products at discounted prices of up to 50% off, as well as can shop a wide selection of products under $10.
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